Finnish Red Cross wanted to improve their communication and serve thousands of volunteers online. The ideal solution was a complex but easy-to-use website with extensive Siebel CRM integration.
Background
Red Cross is probably one of the most famous and esteemed charity and non-profit organizations, with branches all over the world. Volunteers and supporters are essential for their operations.
Business Objectives
Finnish Red Cross wanted to create an online service which would be both informational and easily accessible.
Your ability to react rapidly to the challenges of the changing world offers us as a customer a significant competitive advantage." —Esamatti Vuolle, Application Development Manager
Communication and customer service needed to be much more functional in order to reach existing volunteers and to attract new ones.
Results
Wunderkraut enabled efficient, nationwide customer service through careful design of the service processes and by building supporting tools for them.
The new integrated system means Finnish Red Cross can communicate with its contacts in an efficient and yet personal way.
